Back to school is a big change…

Back to school is a big change…

August 20, 2014ISR News

It’s back to school time for a lot of the big brothers and sisters of little ones, which means excitement and busy schedules for mommies and daddies everywhere...

ISR August Photo Contest

ISR August Photo Contest

August 19, 2014ISR News

Hands down, this is the cutest pre-ISR lesson video we've ever seen. A huge thanks to a special mommy for sending this to us, and for your service.

There's still time to enter our ISR August Photo Contest!

There's still time to enter our ISR August Photo Contest!

August 13, 2014ISR News

As a friendly reminder, if you have a favorite photo of your little ISR superstar and would like to enter it in for a chance at some awesome prizes, please make sure you enter by tomorrow Thursday August 13th at 1:00pm EDT

The cutest Pre-ISR Lesson video ever...

The cutest Pre-ISR Lesson video ever...

August 12, 2014ISR News

Hands down, this is the cutest pre-ISR lesson video we've ever seen. A huge thanks to a special mommy for sending this to us, and for your service.

Life Jackets

Life Jackets

August 06, 2014ISR News

Last season’s life jacket probably isn't the appropriate size for your growing little one, and proper sizing isn’t the only thing to consider...

Why again in 6 months?

Why again in 6 months?

August 05, 2014ISR News

Why do you recommend I bring my child back 6 months from now? It’s a great question, and one we get pretty frequently. We recommend bringing your ISR star back to her ISR Instructor so we can make sure her ISR skills “fit” her growing body.

Success...

Success...

July 30, 2014ISR News

Success. It takes many forms, but to us, this picture defines it. Water is everywhere, and mistakes happen, but a child's skills follow him wherever his curiosity takes him.

Accidents are unplanned...

Accidents are unplanned...

July 29, 2014ISR News

Accidents are unplanned, and the majority of children who drown do so dressed for the day; their mommies and daddies weren't planning on them being in the water.

Skills and more...

Skills and more...

July 28, 2014ISR News

Competence leads to confidence. While nothing beats seeing a child learning to float and be safe in the water, we love seeing the boost in self confidence that comes with the first big accomplishment without the help of mom and dad.

Learning to swim a short distance..

Learning to swim a short distance..

July 23, 2014News

Learning to successfully swim a short distance, after learning how to rollover and float (maybe even as a "little" kid!) is the next step towards the full ISR Self-Rescue® Sequence...